Partner programme

Earn recurring revenue.
Bring Indian SMEs into the cloud.

Tally’s 50,000 partners earn one-time licence margins on shrinking deals. OnGravy partners earn 25–30% recurring commissions on every customer they bring — for the life of the subscription. Three tiers; pick where you fit.

Partner tiers
3
Lifetime commission
25–30%
First payout
Within 30 days of customer activation
Territory protection
City-level
🏪

Field Partner

Bring local SMEs and CAs in your city. Recurring 25% lifetime commission.

Who this is for
Local CA practitioners, accounting tutors, ex-Tally resellers, ICAI study-circle members, freelance bookkeepers
How you earn
25% of customer’s monthly fee, for the entire time they stay subscribed. ₹500 SME plan = ₹125/month per customer × 12 = ₹1,500/year recurring.
  • Bring 5–20 new SMEs and CAs from your network
  • Help with first onboarding session (1 hour)
  • First-line support — escalate hard cases to us
  • You stay on commission for the life of the customer
Apply as Field Partner
📊

Practice Partner

CA firms with 50+ clients. Migrate your whole book of business; we power your practice.

Who this is for
Established CA firms managing 50 or more SME clients on Tally / Zoho / spreadsheets
How you earn
30% revenue share per client + white-label option. A firm with 100 clients on the ₹500 plan earns ₹15,000/month recurring.
  • Move your client base to OnGravy over 60–90 days (we help)
  • OnGravy is your practice tooling — kanban, deadlines, billing
  • Optional: white-label the client portal under your firm’s brand
  • Dedicated success manager assigned to your firm
Apply as Practice Partner
🧬

Vertical Partner

You sell into a specific industry — manufacturing, restaurants, D2C, healthcare. OnGravy is the accounting backend.

Who this is for
ERP consultants, restaurant POS providers, manufacturing software vendors, e-commerce SaaS, healthcare practice management
How you earn
Co-marketing + bundled pricing for your customer base. Custom revenue share negotiated per vertical.
  • Joint launch with your existing customer base
  • Co-build industry-specific dashboards (we ship the engineering)
  • Bundle OnGravy in your offer as the books layer
  • Quarterly business review on growth + product
Apply as Vertical Partner

Why OnGravy partners earn more than Tally partners

DimensionTally PartnerOnGravy Partner
Margin per customer35% one-time + 25% AMC25–30% recurring monthly
Deal size trendShrinking — fewer perpetual licences sold each yearGrowing — SaaS adoption is the macro
Install + setup time2–6 hours on-site15 minutes self-serve
Annual renewal effortChase every customerAutomatic — recurring SaaS
Territory protectionInformal — overlap commonCity-level — no overlap
Partner dashboardEmail + Excel reportsLive commission tracker, instant payouts
Time to first payout60–90 days after sale30 days after customer activation

Apply now — we review every application within 2 business days

We don’t accept everyone. We protect existing partners’ territories, and we want partners who care about their customers staying happy — that’s how recurring commissions compound.